Turn It Up: The 80DB Story

Ever been to a party where the conversation is so lively, so engaging, that it fills the room with infectious energy? That’s 80DB for you—amplifying style and confidence, not just in volume, but in spirit! 

Hey there! I'm Divya, Chief Decibel Headliner @ 80DB. Our brand draws its name from the decibel level of a vibrant, energetic conversation. Just as these conversations are engaging, noticeable, and full of life, 80DB embodies the dynamic spirit of those who express their individuality with boldness and confidence. 

When I made the leap from India to England in 2007, I brought more than just my bags—I carried a lifelong obsession with colours, patterns, and accessories that refuse to be wallflowers. Growing up surrounded by India's vibrant art, music, and cultural tapestry shaped my maximalist approach to life. Even as I navigated the world of marketing and advertising, my love for jewellery never dimmed. From childhood trinkets to DIY silversmithing experiments, the world of adornment has always had me in its sparkling grip.

Now, I’m turning the volume up on that passion with 80DB! My friends joke that I don’t just enter a room—I shift its decibels with loud laughter, bold conversations, and an irrepressibly lively spirit. That energy? It’s the heartbeat of 80DB, infused into every cuff we create. But these aren’t just accessories—they’re wearable exclamation points for the bold and fabulous.

Each cuff is a canvas for extraordinary visual compositions that demand attention and spark conversations. Our eye-catching patterns resonate with the vibrant energy of their wearers, creating a visual and metaphorical crescendo that adapts to every setting—from coffee meetings to dance-floor revelries.

Owning an 80DB cuff isn’t just about adorning your wrist—amplifying your confidence, expressing your individuality, and making a statement without saying a word. These versatile pieces transition seamlessly from day to night, adding a bold touch to any outfit. They’re your secret weapon for breaking the ice, boosting your confidence, and turning a simple outfit into a head-turning ensemble.

Every cuff begins as hand-polished brass, developing a rich patina that echoes your life story. This unique ageing process means your cuff becomes more personal and valuable over time, truly reflecting your journey.  In Hyderabad, India, our skilled artisans—let's call them our 'Maestros of Shine'—conduct a symphony of creation, meticulously setting high-quality crystals using time-honoured shellac techniques.   

At 80DB, we’re tuned into sustainable practices. We produce in small batches using recycled brass, supporting artisan communities and minimizing our environmental impact. This means when you choose 80DB, you’re not just elevating your style—you’re supporting ethical craftsmanship and sustainable fashion. We don’t follow the staccato rhythms of fast fashion—our high-quality, timeless pieces transcend fleeting trends, allowing you to express your dynamic spirit in lasting refrains.

So, here’s to the loud laughers, the bold dressers, and everyone who’s ever been told to “act their age” (whatever that means). Whether you’re starting your career, commanding the boardroom, or redefining retirement, 80DB is for you!

Wearing an 80DB cuff isn’t just about making a statement—it’s about how it makes you feel. Bold, confident, and ready to turn heads, they’re a celebration of who you are. 

Ready to amplify your awesome?

Let’s crank it up to 80 decibels and get this party started! 

#80DB #Amplifyyourstyle  #TurnItUp #iambolddecibel